Case Studies:
Church of England

As everyone knows, Lent is a time of abstinence. But being abstemious can be difficult. The Church of England wanted to provide support to those observing Lent in the form of regular text messages with inspirational religious significance.

Plus Telecom assigned the Church of England a suitable keyword and then set up an auto responder to automatically deliver a daily message to abstinent subscribers for the 40 days of Lent. The Church uploaded their 40 messages online, using Plus Telecom’s Reach Platform.

This service is simple. But it proves that SMS is the perfect form of delivery of any message in the modern world.

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