Tottenham Hotspur

Tottenham Hotspur wanted to start engaging their fans with a series of competitions where fans could enter by text. Simple enough. But they also wanted to be able to create new competitions quickly and easily and take direct control of the administration themselves.

Plus Telecom designed a classic SMS competition entry system. Spurs then advertised the competition. Entrants simply texted off a designated keyword plus their answer of A, B or C to a short code. The system sent back an automatic response telling the entrant if they had answered correctly or not and the entrant’s mobile number was placed in the corresponding ‘correct’ or ‘incorrect’ file for when the winner would be chosen.

Fans could also enter by calling a competition line. Plus Telecom created an IVR which played callers the competition question, then allowed them to choose their answer of 1, 2 or 3. The IVR then played a sound file informing the caller if they had answered correctly or not and the number of the caller was stored.

The entire system could be updated from one central admin panel. Whenever Spurs wanted to run a different competition, they simply accessed the admin panel. They could choose a new keyword and then choose which answer was correct (A, B or C or 1,2 or 3) for the competition linked to that keyword. The telephone entry system was updated at the same time, with new sound files being uploaded via the admin panel so that callers heard the correct question and possible answers.

Giving our customers control over their own use of the tools we can provide is what the Reach Platform and Plus Telecom is all about.